SNCF
Distribution network motivation 
        Distribution network motivation
The client’s challenge
How to renew the national programme aimed at motivating and rewarding the SNCF authorised travel agencies
The proposed solution
To leverage data, contents and digital to enhance the communication with the travel agencies.
+ 5 points  
                                    on the annual satisfaction index 
                                    vs. previous year
                              7000
                                    travel agents involved
                              70 %
                                    participation rate
                              Since more than
                                    3 years
                              
            “
            
                
        
    The success of an indirect sales strategy necessarily involves customizing the program. The development of a segmentation gives us the opportunity to adapt our commercial approaches and our communication to each member of the network, shipping everyone and not just the top 10!
                                Nicolas Coutzicos
                                Head of Sales Animation Travel Agencies - SNCF
            
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 Distribution network motivation
        
        
    
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    SNCF : To renew the national program aimed to motivate and reward the SNCF authorised travel agency thanks to data, contents and digital.
    
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 +33 (0)1 55 39 09 10
              +33 (0)1 55 39 09 10             contact@kissthebride.agency
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