5 rue Daunou
75002 Paris

100 allée des Frênes
69760 Limonest

17 avenue de la Créativité
59650 Villeneuve d’Ascq

SNCF

Distribution network motivation

Distribution network motivation

The client’s challenge

How to renew the national programme aimed at motivating and rewarding the SNCF authorised travel agencies

The proposed solution

To leverage data, contents and digital to enhance the communication with the travel agencies.

+ 5 points
on the annual satisfaction index
vs. previous year
7000
travel agents involved
70 %
participation rate
Since more than
3 years
The success of an indirect sales strategy necessarily involves customizing the program. The development of a segmentation gives us the opportunity to adapt our commercial approaches and our communication to each member of the network, shipping everyone and not just the top 10!
Nicolas Coutzicos
Head of Sales Animation Travel Agencies - SNCF
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