o Strategic consulting: : to define the best strategy for our clients, to leverage data and technology to make the strategy evolve and to be thought leaders for our clients.
Project management: to coordinate the experts involved in the implementation of a marketing project (data, creativity and technologies) and to ensure operational excellence throughout the project lifecycle.
Data engineering: : to collect, consolidate and secure all data sources (data management, data quality, data cleansing…)
Business intelligence and analytics: to understand and analyse the data to transform it into actionable insights (business insights, data visualisation, storytelling, ROI measurement…)
Data science: to conceive predictive algorithms and recommendation engines to support the defined strategies (machine learning, clustering, IA, pattern recognition…)
Copy-writing: to imagine powerful messages and calls to action which can influence the brand identity and the behaviour of the target groups.
Creative direction: to translate the strategic direction into creative ideas which are unique, relevant and deliverable across all touchpoints.
Concept lab : to analyse and understand the users’ needs to imagine disruptive, useful and user-friendly solutions (MarTech analysis, R&D in digital innovation, usability tests…)
Digital factory : to implement innovating and useful digital solutions (web, mobile, applications, connected objects, UI/UX design, SEO…)
Digital strategy : to support our clients in the digitisation of their customer relationship (audit, IT architecture, digital ecosystems)
Social media strategy : to support our clients in defining or enhancing their approach to social media (influencing strategy, social brand platforms, communities creation…)
Community management : to produce, publish and manage social contents and moderate social communities (multi-channel community management, social media buying, real time monitoring…)
Coaching : to coach clients on all aspects of social media (general coaching, social selling, social reporting…)