Michelin

The client’s challenge

How to increase and reward the performance of a heterogeneous and international distribution network ?

The proposed solution

To build a state of the art data management infrastructure in order to collect, analyse and exploit all sales data. To conceive and build an omnicanal programm and communication plan, in a fully personalized way in 32 lands, networks and people, that serves as much the business as the relationship performance.

The highlights

• A program deployed at international level
• Adetem Golden Award in the BToB Marketing category