Michelin | Distribution network optimization

Golden Award 2017 Adetem in “BtoB Marketing” category

The client’s challenge

How to increase and reward the performance of a heterogeneous and international distribution network ?

The proposed solution

To build a state of the art data management infrastructure in order to collect, analyse and exploit all sales data. To conceive and build an omnicanal programm and communication plan, in a fully personalized way in 32 lands, networks and people, that serves as much the business as the relationship performance.

The highlights

• A program deployed at international level
• Adetem Golden Award in the BToB Marketing category

Distribution network optimization

Michelin

Michelin wanted to increase and reward the performance of a heterogeneous and international distribution network. Discover the answers given to its challenge.

Business performance

XEROX

Let's enhance the communication with the European distribution network, to increase sell-in and to promote the image Xerox

Distribution network motivation

SNCF

SNCF : To renew the national program aimed to motivate and reward the SNCF authorised travel agency thanks to data, contents and digital.

Relationship platform

L’OREAL PROFESSIONNAL

Our goal : To become the preferred business partner of the hair salons and to collect their sell-out data.

BtoC Loyalty Programm

La Vie Claire

Our goal : To create a sense of community around the bio products that goes beyond the brand itself.

Brand’s territory

Zodiac

Zodiac, swimming pool equipment leader, wanted to reaffirm its brand's territory on the European market. Discover the answers given to its challenge.