5 rue Daunou
75002 Paris

100 allée des Frênes
69760 Limonest

17 avenue de la Créativité
59650 Villeneuve d’Ascq

Michelin

Distribution network optimization

Golden Award 2017 Adetem in “BtoB Marketing” category

The client’s challenge

How to increase and reward the performance of a heterogeneous and international distribution network ?

The proposed solution

To build a state of the art data management infrastructure in order to collect, analyse and exploit all sales data. To conceive and build an omnicanal programm and communication plan, in a fully personalized way in 32 lands, networks and people, that serves as much the business as the relationship performance.

The highlights

• A program deployed at international level
• Adetem Golden Award in the BToB Marketing category

32 countries
4 networks
4 animated brands
1500
awards and advantages
More than
320
million KPI calculated on a monthly basis
More than
4
years of partnership
Kiss The Bride was the most dynamic,
expert and accurate agency on the data catching process.
Allan Lebossé
Key Account Manager - MICHELIN
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