5 rue Daunou
75002 Paris

100 allée des Frênes
69760 Limonest

17 avenue de la Créativité
59650 Villeneuve d’Ascq

XEROX

Business performance

“Just for You” program

The client’s challenge

To enhance the communication with the European distribution network, to increase sell-in and to promote the image of a strong brand offering a state-of-the-art product range.

The proposed solution

The exploitation of the sell-in data has enabled us to produce the “Just for You” magazine; a magazine in which the contents, the key performance indicators as well as the promotional offers are personalised to each individual European reseller according to its business needs.

The “Just for You” program has been awarded
with Gold at the prestigious 2017 TopCom Awards
A project born in Europe
and then deployed by Kiss the bride in the United States
ROI multiplied by
7,5
The most important point of this project remains the marketing and sales alignment around the data. The data allows marketing to produce content and ultra-personalized offers that ultimately allow the sales force to improve their business relationship.
Tommaso TEPPEX
International Development Manager at Kiss The Bride
More details?

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