“Just for You” program
The client’s challenge
To enhance the communication with the European distribution network, to increase sell-in and to promote the image of a strong brand offering a state-of-the-art product range.
The proposed solution
The exploitation of the sell-in data has enabled us to produce the “Just for You” magazine; a magazine in which the contents, the key performance indicators as well as the promotional offers are personalised to each individual European reseller according to its business needs.