Xerox B2B


Business performance
and beyond

The client’s challenge :
To enhance the communication with the European distribution network, to increase sell-in and to promote the image of a strong brand offering a state-of-the-art product range.
The proposed solution:
The exploitation of the sell-in data has enabled us to produce the “Just for You” magazine; a magazine in which the contents, the key performance indicators as well as the promotional offers are personalised to each individual European reseller according to its business needs.
The highlights:
•The “Just for You” program has been awarded with Gold at the prestigious 2017 TopCom Awards
•A project born in Europe and then deployed by Kiss the bride in the United States
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