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SNCF
Distribution network motivation
Distribution network motivation
The client’s challenge
How to renew the national programme aimed at motivating and rewarding the SNCF authorised travel agencies
The proposed solution
To leverage data, contents and digital to enhance the communication with the travel agencies.
+ 5 points
on the annual satisfaction index
vs. previous year
7000
travel agents involved
70 %
participation rate
Since more than
3 years
“
The success of an indirect sales strategy necessarily involves customizing the program. The development of a segmentation gives us the opportunity to adapt our commercial approaches and our communication to each member of the network, shipping everyone and not just the top 10!
Nicolas Coutzicos
Head of Sales Animation Travel Agencies - SNCF
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