Michelin B2B


Distribution network optimization

The client’s challenge:
To increase and reward the performance of a heterogeneous distribution network made of 15 000 third party companies.
The proposed solution :
To build a state of the art data management infrastructure in order to collect, analyse and exploit all sales data.
To conceive and build a relationship program and a communication plan to communicate with each distributor in a fully personalised way.
The highlights:
• 450 databases sources
• Over 320 million KPIs calculated on a monthly basis
• A program deployed at international level
• Adetem Golden Award in the BToB Marketing category
See our YouTube channel
Back to the Case Studies
By using our website, you are accepting the use of cookies so that we can offer you services and other products that match your interests. Find out more