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WORK
Michelin B2B

Michelin

Distribution network optimization

The client’s challenge:
To increase and reward the performance of a heterogeneous distribution network made of 15 000 third party companies.
The proposed solution :
To build a state of the art data management infrastructure in order to collect, analyse and exploit all sales data.
To conceive and build a relationship program and a communication plan to communicate with each distributor in a fully personalised way.
The highlights:
• 450 databases sources
• Over 320 million KPIs calculated on a monthly basis
• A program deployed at international level
• Adetem Golden Award in the BToB Marketing category

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